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		<title>Zions Direct Announces Corporate Bond Auction Results</title>
		<link>http://think.zionsdirect.com/2012/02/22/zions-direct-announces-corporate-bond-auction-results-45/</link>
		<comments>http://think.zionsdirect.com/2012/02/22/zions-direct-announces-corporate-bond-auction-results-45/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 15:00:21 +0000</pubDate>
		<dc:creator>Russell Fisher</dc:creator>
				<category><![CDATA[Fixed Income]]></category>
		<category><![CDATA[Market Snapshot]]></category>
		<category><![CDATA[bond auctions]]></category>
		<category><![CDATA[corporate bond auctions]]></category>
		<category><![CDATA[corporate bonds]]></category>
		<category><![CDATA[fixed income]]></category>
		<category><![CDATA[market snapshot]]></category>
		<category><![CDATA[Zions Direct Auctions]]></category>

		<guid isPermaLink="false">http://think.zionsdirect.com/?p=12744</guid>
		<description><![CDATA[In auctions closed from February 13, 2012 to February 17, 2012, investors purchasing corporate bonds in the auctions received average taxable yields 0.27 percentage points, or 27 basis points, higher than comparable bonds. <a href="http://think.zionsdirect.com/2012/02/22/zions-direct-announces-corporate-bond-auction-results-45/">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><em>Auctions of Corporate Bonds for week ending February 17, 2012</em></p>
<p>SALT LAKE CITY – <a href="http://www.zionsdirect.com/">Zions Direct</a>, the online broker-dealer that allows its customers to purchase corporate bonds in its daily web-based auctions, announces its weekly auction results. In auctions closed from February 13, 2012 to February 17, 2012, investors purchasing corporate bonds in the auctions received average taxable yields 0.27 percentage points, or 27 basis points, higher than comparable bonds reported in FINRA’s Trade Reporting and Compliance Engine (TRACE).</p>
<p>Zions Direct, in conjunction with BondDesk Group LLC, regularly publishes a Market Snapshot for investors to help understand the current bond market, summarizing current weighted-average yields of investment-grade municipal and corporate bonds. Findings are compared against similar securities auctioned at <a href="http://www.auctions.zionsdirect.com/">Zions Direct Auctions</a>. Since February 2007, Zions Direct has auctioned over 1.1 billion dollars in more than 4,000 fixed-income auctions.<br />
<br /></br><br />
ZIONS DIRECT / BONDDESK® MARKET SNAPSHOT</p>
<p><em>Corporate Bonds’ Average Yields Trade Data (source: FINRA’s TRACE)</em></p>
<table border="0" width="95%">
<tr>
<td>&nbsp;</td>
<td>2011 &ndash; 2012</td>
<td>2012</td>
<td>2013</td>
<td>2014</td>
<td>2016</td>
<td>2018</td>
<td>2021</td>
</tr>
<tr>
<td>Rating</td>
<td><9mo</td>
<td>1 yr</td>
<td>2 yr</td>
<td>3 yr</td>
<td>5 yr</td>
<td>7 yr</td>
<td>10 yr</td>
</tr>
<tr>
<td>AAA</td>
<td>0.24%</td>
<td>0.38%</td>
<td>0.37%</td>
<td>0.82%</td>
<td>1.04%</td>
<td>2.32%</td>
<td>2.16%</td>
</tr>
<tr>
<td>AA</td>
<td>0.35%</td>
<td>0.53%</td>
<td>0.88%</td>
<td>1.28%</td>
<td>2.22%</td>
<td>2.99%</td>
<td>3.75%</td>
</tr>
<tr>
<td>A</td>
<td>0.64%</td>
<td>0.79%</td>
<td>1.41%</td>
<td>2.14%</td>
<td>2.47%</td>
<td>3.82%</td>
<td>3.94%</td>
</tr>
<tr>
<td>BBB</td>
<td>1.17%</td>
<td>1.41%</td>
<td>1.74%</td>
<td>2.61%</td>
<td>3.27%</td>
<td>4.08%</td>
<td>4.37%</td>
</tr>
</table>
<p></br><br />
<em>Corporate Bond Auction Comparison Data (auction data from auctions.zionsdirect.com)</em></p>
<table border="0" width="95%">
<tr>
<td>Issuer</td>
<td>Term</td>
<td>Rating</td>
<td>Auction Yield</td>
<td>TRACE</td>
<td>Difference</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>Avg Yield</td>
<td>(basis points)</td>
</tr>
<tr>
<td>Morgan Stanley</td>
<td>1 Month</td>
<td>A</td>
<td>0.94%</td>
<td>0.64%</td>
<td>30</td>
</tr>
<tr>
<td>General Mills Inc</td>
<td>7 Month</td>
<td>BBB</td>
<td>0.99%</td>
<td>1.17%</td>
<td>-18</td>
</tr>
<tr>
<td>Caterpillar Fin Srvcs</td>
<td>1 Year</td>
<td>A</td>
<td>0.89%</td>
<td>0.79%</td>
<td>10</td>
</tr>
<tr>
<td>John Deere Capital Corp</td>
<td>14 Month</td>
<td>A</td>
<td>1.19%</td>
<td>0.79%</td>
<td>40</td>
</tr>
<tr>
<td>General Electric Cap (FDIC Ins)</td>
<td>1 Month</td>
<td>AA</td>
<td>1.01%</td>
<td>0.35%</td>
<td>66</td>
</tr>
<tr>
<td>JP Morgan / Bear Stearns Co</td>
<td>6 Month</td>
<td>A</td>
<td>0.90%</td>
<td>0.64%</td>
<td>26</td>
</tr>
<tr>
<td>Pepsico Inc</td>
<td>1 Year</td>
<td>A</td>
<td>0.79%</td>
<td>0.79%</td>
<td>00</td>
</tr>
<tr>
<td>Avon Products</td>
<td>15 Month</td>
<td>BBB</td>
<td>2.45%</td>
<td>1.41%</td>
<td>104</td>
</tr>
<tr>
<td>Wal-Mart Stores Inc</td>
<td>1 Month</td>
<td>AA</td>
<td>0.75%</td>
<td>0.35%</td>
<td>40</td>
</tr>
<tr>
<td>AT&#038;T Inc</td>
<td>6 Month</td>
<td>A</td>
<td>0.79%</td>
<td>0.64%</td>
<td>15</td>
</tr>
<tr>
<td>ConocoPhillips</td>
<td>8 Month</td>
<td>A</td>
<td>0.85%</td>
<td>0.64%</td>
<td>21</td>
</tr>
<tr>
<td>Pfizer Inc / Wyeth</td>
<td>13 Month</td>
<td>A</td>
<td>0.80%</td>
<td>0.79%</td>
<td>01</td>
</tr>
<tr>
<td>General Electric Capital Corp</td>
<td>2 Month</td>
<td>AA</td>
<td>1.55%</td>
<td>0.35%</td>
<td>120</td>
</tr>
<tr>
<td>Procter &#038; Gamble Co</td>
<td>5 Month</td>
<td>AA</td>
<td>0.88%</td>
<td>0.35%</td>
<td>53</td>
</tr>
<tr>
<td>Parker-Hannifin Corp</td>
<td>1 Year</td>
<td>A</td>
<td>1.19%</td>
<td>0.79%</td>
<td>40</td>
</tr>
<tr>
<td>Ryder System Inc</td>
<td>2 Year</td>
<td>BBB</td>
<td>2.30%</td>
<td>1.74%</td>
<td>56</td>
</tr>
<tr>
<td>Valero Energy Corp</td>
<td>2 Month</td>
<td>BBB</td>
<td>0.75%</td>
<td>1.17%</td>
<td>-42</td>
</tr>
<tr>
<td>Boeing Company</td>
<td>1 Year</td>
<td>A</td>
<td>0.99%</td>
<td>0.79%</td>
<td>20</td>
</tr>
<tr>
<td>Georgia Power Co.</td>
<td>19 Month</td>
<td>A</td>
<td>0.82%</td>
<td>1.41%</td>
<td>-60</td>
</tr>
<tr>
<td><strong>Average Difference</strong></td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td><strong>27</strong></td>
</tr>
</table>
<p></br><br />
For more information on Zions Direct and the BondDesk Market Snapshot go to <a href="http://www.zionsdirect.com/">zionsdirect.com</a> to sign up to receive the free weekly newsletter or visit <a href="http://www.think.zionsdirect.com/">think.zionsdirect.com</a> to view a Market Snapshot archive.</p>
<p>THE INFORMATION IN THE MARKET SNAPSHOT IS NOT INTENDED TO SERVE AS THE BASIS FOR INVESTMENT DECISIONS. PAST PERFORMANCE IS NOT AN INDICATION OF FUTURE RESULTS.<br />
<br /></br><br />
<strong>About Zions Direct</strong></p>
<p>Zions Direct is a broker-dealer that specializes in offering securities for self-directed and fixed income-focused investors. Zions Direct allows retail investors to buy FDIC-insured certificates of deposit, corporate and municipal bonds, and other investment products through its web-based <a href="http://www.bondstore.com/">Bond Store</a> and auction platforms. In addition, clients can invest in stocks, mutual funds, and exchange-traded funds online or through a Zions Direct financial representative.<br />
<br /></br><br />
<strong>About BondDesk Group LLC</strong></p>
<p>BondDesk Group LLC is a financial technology firm, providing enterprise-wide fixed income solutions to many of the top broker-dealers in North America. The BondDesk Alternative Trading System (ATS), run by BondDesk Trading LLC, connects broker-dealers through a centralized marketplace by offering a diverse pool of liquidity for odd-lot fixed income securities in multiple asset classes. The BondDesk ATS executes over 20,000 transactions per day by providing 2,000 broker-dealers access to 35,000 live and executable offerings from over 100 premier fixed income dealers. In addition, BondDesk Group is a leading provider of innovative fixed income wealth management solutions, advisor workstations and fixed income analytical tools and applications.<br />
<br /></br><br />
<strong>Market Snapshot Information Disclaimer</strong></p>
<p>TRACE bond trade data displayed as weighted average yield. Corporate bond information from FINRA&#8217;s Trade Reporting and Compliance Engine (TRACE) as of February 17, 2012. The Trade Data was developed by BondDesk Group based on trade reporting information from TRACE, and excludes transactions in callable and floating-rate coupon bonds. Auction information from auctions.zionsdirect.com as of February 17, 2012. The aggregate rating for each bond is based on average ratings from Moody’s and S&#038;P (when available). </p>
<p>Although information in this Market Snapshot is believed to be reliable, Zions Direct and BondDesk make no express or implied warranties of any kind regarding this information, including as to its accuracy or completeness. Auction data excludes bonds in undersubscribed auctions. Any specific weekly results may be heavily influenced by large, atypical volatility, trade volume, or other unusual investing events.</p>
<p>Terms are defined as follows: < 9 months = anything up to .75 years to maturity; 1 year = anything greater than 0.75 years up to 1.5 years to maturity; 2 years = anything greater than 1.5 years up to 2.5 years to maturity; 3 years = anything greater than 2.5 years up to 4 years to maturity; 5 years = anything greater than 4 years up to 6 years to maturity; 7 years = anything greater than 6 years up to 8.5 years to maturity; 10 years = anything greater than 8.5 years up to 11.5 years to maturity.</p>
<p>Investment products and services offered through Zions Direct, member of <a href="http://www.finra.org/">FINRA</a>/<a href="http://www.sipc.org/">SIPC</a>, a non-bank subsidiary of Zions Bank are NOT insured by the FDIC or any federal or state governmental agency, are NOT deposits or other obligations of, or guaranteed by, Zions Bancorporation or its affiliates, and MAY be subject to investment risks, including the possible loss of principal value or amount invested. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Private Banking and Liquidity with Stephanie Horne</title>
		<link>http://think.zionsdirect.com/2012/02/21/private-banking-and-liquidity-with-stephanie-horne/</link>
		<comments>http://think.zionsdirect.com/2012/02/21/private-banking-and-liquidity-with-stephanie-horne/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 19:00:47 +0000</pubDate>
		<dc:creator>Zions Direct</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[assets]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[liquidity]]></category>
		<category><![CDATA[private banking]]></category>

		<guid isPermaLink="false">http://think.zionsdirect.com/?p=12770</guid>
		<description><![CDATA[<p align=center><iframe width="640" height="360" src="http://www.youtube.com/embed/gLsrdshra8g" frameborder="0" allowfullscreen></iframe></p>
<br />

With the state of the current economy, many people are concerned about liquidity, or how fast they can turn their assets into cash. Stephanie Horne, Senior VP with Zions Bank Private Banking, addresses the trend in this interview. <a href="http://think.zionsdirect.com/2012/02/21/private-banking-and-liquidity-with-stephanie-horne/">Read More</a>]]></description>
			<content:encoded><![CDATA[<p align=center><iframe width="640" height="360" src="http://www.youtube.com/embed/gLsrdshra8g" frameborder="0" allowfullscreen></iframe></p>
<p></p>
<p>With the state of the current economy, many people are concerned about liquidity, or how fast they can turn their assets into cash. Stephanie Horne, Senior VP with Zions Bank Private Banking, addresses the trend in this interview.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Zions Direct Announces Municipal Bond Auction Results</title>
		<link>http://think.zionsdirect.com/2012/02/21/zions-direct-announces-municipal-bond-auction-results-45/</link>
		<comments>http://think.zionsdirect.com/2012/02/21/zions-direct-announces-municipal-bond-auction-results-45/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 18:06:47 +0000</pubDate>
		<dc:creator>Russell Fisher</dc:creator>
				<category><![CDATA[Fixed Income]]></category>
		<category><![CDATA[Market Snapshot]]></category>
		<category><![CDATA[auctions]]></category>
		<category><![CDATA[bond auctions]]></category>
		<category><![CDATA[fixed income]]></category>
		<category><![CDATA[market snapshot]]></category>
		<category><![CDATA[municipal bond auctions]]></category>
		<category><![CDATA[municipal bonds]]></category>
		<category><![CDATA[Zions Direct Auctions]]></category>

		<guid isPermaLink="false">http://think.zionsdirect.com/?p=12737</guid>
		<description><![CDATA[In auctions closed from February 13, 2012 to February 17, 2012, investors purchasing municipal bonds in the auctions received average tax-exempt yields 0.68 percentage points, or 68 basis points, higher than similar bonds. <a href="http://think.zionsdirect.com/2012/02/21/zions-direct-announces-municipal-bond-auction-results-45/">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><em>Auctions of Municipal Bonds for week ending February 17, 2012</em></p>
<p>SALT LAKE CITY – <a href="http://www.zionsdirect.com/">Zions Direct</a>, the online broker-dealer that allows its customers to purchase municipal bonds in its daily web-based auctions, announces its weekly auction results. In auctions closed from February 13, 2012 to February 17, 2012, investors purchasing municipal bonds in the auctions received average tax-exempt yields 0.68 percentage points, or 68 basis points, higher than similar bonds as reported by the Municipal Securities Rulemaking Board (MSRB).</p>
<p>Zions Direct, in conjunction with BondDesk Group LLC, regularly publishes a Market Snapshot for investors to help understand the current bond market, summarizing current weighted-average yields of investment-grade municipal and corporate bonds. Findings are compared against similar securities auctioned at <a href="http://www.auctions.zionsdirect.com/">Zions Direct Auctions</a>. Since February 2007, Zions Direct has auctioned over 1.1 billion dollars in more than 4,000 fixed-income auctions.<br />
<br /></br><br />
ZIONS DIRECT / BONDDESK® MARKET SNAPSHOT</p>
<p><em>Municipal Bonds’ Average Yields Trade Data (source: MSRB)</em></p>
<table border="0" width="95%">
<tr>
<td>&nbsp;</td>
<td>2011 &ndash; 2012</td>
<td>2012</td>
<td>2013</td>
<td>2014</td>
<td>2016</td>
<td>2018</td>
<td>2021</td>
</tr>
<tr>
<td>Rating</td>
<td><9mo</td>
<td>1 yr</td>
<td>2 yr</td>
<td>3 yr</td>
<td>5 yr</td>
<td>7 yr</td>
<td>10 yr</td>
</tr>
<tr>
<td>AAA</td>
<td>0.25%</td>
<td>0.29%</td>
<td>0.38%</td>
<td>0.56%</td>
<td>0.71%</td>
<td>1.22%</td>
<td>1.68%</td>
</tr>
<tr>
<td>AA</td>
<td>0.28%</td>
<td>0.38%</td>
<td>0.48%</td>
<td>0.77%</td>
<td>0.89%</td>
<td>1.54%</td>
<td>1.99%</td>
</tr>
<tr>
<td>A</td>
<td>0.53%</td>
<td>0.52%</td>
<td>0.70%</td>
<td>0.94%</td>
<td>1.50%</td>
<td>1.87%</td>
<td>2.64%</td>
</tr>
<tr>
<td>BBB</td>
<td>0.67%</td>
<td>1.30%</td>
<td>0.86%</td>
<td>1.97%</td>
<td>2.46%</td>
<td>3.13%</td>
<td>3.93%</td>
</tr>
<tr>
<td>Insured AAA-AA</td>
<td>0.31%</td>
<td>0.39%</td>
<td>0.58%</td>
<td>0.89%</td>
<td>1.07%</td>
<td>1.60%</td>
<td>1.99%</td>
</tr>
</table>
<p></br><br />
<em>Municipal Bond Auction Comparison Data (auction data from auctions.zionsdirect.com)</em></p>
<table border="0" width="95%">
<tr>
<td>Issuer</td>
<td>Term</td>
<td>Rating</td>
<td>Auction Yield</td>
<td>MSRB</td>
<td>Difference</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>Avg Yield</td>
<td>(basis points)</td>
</tr>
<tr>
<td>Univ of North Texas Sys, TX Rev</td>
<td>2 Month</td>
<td>AA</td>
<td>0.85%</td>
<td>0.28%</td>
<td>57</td>
</tr>
<tr>
<td>El Paso Ind Sch Dist, GO TX</td>
<td>6 Month</td>
<td>AA</td>
<td>0.79%</td>
<td>0.28%</td>
<td>51</td>
</tr>
<tr>
<td>Texas Tech Univ Sys, TX Rev</td>
<td>1 Year</td>
<td>Insured AA</td>
<td>1.39%</td>
<td>0.39%</td>
<td>100</td>
</tr>
<tr>
<td>Tooele Cnty SD Bldg Auth, UT Rev</td>
<td>2.5 Year</td>
<td>Insured A</td>
<td>1.57%</td>
<td>0.58%</td>
<td>99</td>
</tr>
<tr>
<td>Texas Trans Comm, TX Rev</td>
<td>1 Month</td>
<td>AAA</td>
<td>0.85%</td>
<td>0.25%</td>
<td>60</td>
</tr>
<tr>
<td>Tanque Verde USD #13, AZ GO</td>
<td>4 Month</td>
<td>AA</td>
<td>0.95%</td>
<td>0.28%</td>
<td>67</td>
</tr>
<tr>
<td>Mesa USD Maricopa Cnty, AZ GO</td>
<td>16 Month</td>
<td>Insured AA</td>
<td>1.38%</td>
<td>0.39%</td>
<td>99</td>
</tr>
<tr>
<td>Weber Sch Dist, UT GO</td>
<td>6.5 Year</td>
<td>Insured AAA</td>
<td>2.00%</td>
<td>1.60%</td>
<td>40</td>
</tr>
<tr>
<td>Cache Cnty SD, UT GO</td>
<td>4 Month</td>
<td>Insured AAA</td>
<td>0.78%</td>
<td>0.31%</td>
<td>47</td>
</tr>
<tr>
<td>State Univ of Iowa, IA Rev</td>
<td>8 Month</td>
<td>AA</td>
<td>0.85%</td>
<td>0.28%</td>
<td>57</td>
</tr>
<tr>
<td>New Mexico State Univ, NM Rev</td>
<td>13 Month</td>
<td>AA</td>
<td>1.16%</td>
<td>0.38%</td>
<td>78</td>
</tr>
<tr>
<td>City of Industry, CA GO</td>
<td>2.5 Year</td>
<td>AA</td>
<td>1.68%</td>
<td>0.48%</td>
<td>120</td>
</tr>
<tr>
<td>Davis Cnty School Dist, UT GO</td>
<td>3 Month</td>
<td>Insured AAA</td>
<td>0.85%</td>
<td>0.31%</td>
<td>54</td>
</tr>
<tr>
<td>Denver City and Cnty, CO GO</td>
<td>5 Month</td>
<td>AAA</td>
<td>0.80%</td>
<td>0.25%</td>
<td>55</td>
</tr>
<tr>
<td>Calleguas-Las Virgenes PFA, CA Rev</td>
<td>16 Month</td>
<td>Insured AAA</td>
<td>1.28%</td>
<td>0.39%</td>
<td>89</td>
</tr>
<tr>
<td>Snohomish Cnty, WA GO</td>
<td>3 Year</td>
<td>AA</td>
<td>1.46%</td>
<td>0.77%</td>
<td>69</td>
</tr>
<tr>
<td>Cache Cnty SD, UT GO</td>
<td>4 Month</td>
<td>Insured AAA</td>
<td>0.85%</td>
<td>0.31%</td>
<td>54</td>
</tr>
<tr>
<td>Dallas County, TX GO</td>
<td>6 Month</td>
<td>AAA</td>
<td>0.75%</td>
<td>0.25%</td>
<td>50</td>
</tr>
<tr>
<td>Frisco Indep Sch Dist, TX GO</td>
<td>6 Month</td>
<td>Insured AAA</td>
<td>0.80%</td>
<td>0.31%</td>
<td>49</td>
</tr>
<tr>
<td><strong>Average Difference</strong></td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td><strong>68</strong></td>
</tr>
</table>
<p></br><br />
For more information on Zions Direct and the BondDesk Market Snapshot go to <a href="http://www.zionsdirect.com/">zionsdirect.com</a> to sign up to receive the free weekly newsletter or visit <a href="http://www.think.zionsdirect.com/">think.zionsdirect.com</a> to view a Market Snapshot archive.</p>
<p>THE INFORMATION IN THE MARKET SNAPSHOT IS NOT INTENDED TO SERVE AS THE BASIS FOR INVESTMENT DECISIONS. PAST PERFORMANCE IS NOT AN INDICATION OF FUTURE RESULTS.<br />
<br /></br><br />
<strong>About Zions Direct</strong></p>
<p>Zions Direct is a broker-dealer that specializes in offering securities for self-directed and fixed income-focused investors. Zions Direct allows retail investors to buy FDIC-insured certificates of deposit, corporate and municipal bonds, and other investment products through its web-based <a href="http://www.bondstore.com/">Bond Store</a> and auction platforms. In addition, clients can invest in stocks, mutual funds, and exchange-traded funds online or through a Zions Direct financial representative.<br />
<br /></br><br />
<strong>About BondDesk Group LLC</strong></p>
<p>BondDesk Group LLC is a financial technology firm, providing enterprise-wide fixed income solutions to many of the top broker-dealers in North America. The BondDesk Alternative Trading System (ATS), run by BondDesk Trading LLC, connects broker-dealers through a centralized marketplace by offering a diverse pool of liquidity for odd-lot fixed income securities in multiple asset classes. The BondDesk ATS executes over 20,000 transactions per day by providing 2,000 broker-dealers access to 35,000 live and executable offerings from over 100 premier fixed income dealers. In addition, BondDesk Group is a leading provider of innovative fixed income wealth management solutions, advisor workstations and fixed income analytical tools and applications.<br />
<br /></br><br />
<strong>Market Snapshot Information Disclaimer</strong></p>
<p>MSRB bond trade data displayed as weighted average yield. Municipal bond information from MSRB as of February 17, 2012. The Trade Data was developed by BondDesk Group based on information from MSRB’s Real-Time Transaction Reporting System, and excludes transactions in taxable bonds. Auction information from auctions.zionsdirect.com as of February 17, 2012. The aggregate rating for each bond is based on average ratings from Moody’s and S&#038;P (when available).</p>
<p>Although information in this Market Snapshot is believed to be reliable, Zions Direct and BondDesk make no express or implied warranties of any kind regarding this information, including as to its accuracy or completeness. Auction data excludes bonds in undersubscribed auctions. Any specific weekly results may be heavily influenced by large, atypical volatility, trade volume, or other unusual investing events.</p>
<p>Municipal bonds are exempt from federal tax and may or may not be tax-exempt in individual states. The inclusion of municipal bonds selected by tax-exempt status is generated from pertinent federal tax attributes as populated from Muller, IDC, and/or BD ATS data sources. </p>
<p>Terms are defined as follows: < 9 months = anything up to .75 years to maturity; 1 year = anything greater than 0.75 years up to 1.5 years to maturity; 2 years = anything greater than 1.5 years up to 2.5 years to maturity; 3 years = anything greater than 2.5 years up to 4 years to maturity; 5 years = anything greater than 4 years up to 6 years to maturity; 7 years = anything greater than 6 years up to 8.5 years to maturity; 10 years = anything greater than 8.5 years up to 11.5 years to maturity.</p>
<p>Investment products and services offered through Zions Direct, member of <a href="http://www.finra.org/">FINRA</a>/<a href="http://www.sipc.org/">SIPC</a>, a non-bank subsidiary of Zions Bank are NOT insured by the FDIC or any federal or state governmental agency, are NOT deposits or other obligations of, or guaranteed by, Zions Bancorporation or its affiliates, and MAY be subject to investment risks, including the possible loss of principal value or amount invested. </p>
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		<title>Monday Cartoon</title>
		<link>http://think.zionsdirect.com/2012/02/20/monday-cartoon-73/</link>
		<comments>http://think.zionsdirect.com/2012/02/20/monday-cartoon-73/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 15:24:37 +0000</pubDate>
		<dc:creator>Dan Reynolds</dc:creator>
				<category><![CDATA[Cartoons]]></category>
		<category><![CDATA[balloons]]></category>
		<category><![CDATA[Guys?!]]></category>

		<guid isPermaLink="false">http://think.zionsdirect.com/?p=12731</guid>
		<description><![CDATA[<img alt="Monday Cartoon" src="http://think.zionsdirect.com/wp-content/uploads/2012/02/dren246.jpg" title="Monday Cartoon" />

Cartoon Copyright © Dan Reynolds. Used with the permission of Dan Reynolds and Cartoonstock.com. All rights reserved. <a href="http://think.zionsdirect.com/2012/02/20/monday-cartoon-73/">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><img alt="Monday Cartoon" src="http://think.zionsdirect.com/wp-content/uploads/2012/02/dren246.jpg" title="Monday Cartoon" /></p>
<p>Cartoon Copyright © Dan Reynolds. Used with the permission of Dan Reynolds and Cartoonstock.com. All rights reserved.</p>
]]></content:encoded>
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		<title>Business Succession with Kevin Mikan</title>
		<link>http://think.zionsdirect.com/2012/02/18/business-succession-with-kevin-mikan/</link>
		<comments>http://think.zionsdirect.com/2012/02/18/business-succession-with-kevin-mikan/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 16:00:47 +0000</pubDate>
		<dc:creator>Zions Direct</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[exit strategy]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[succession plan]]></category>

		<guid isPermaLink="false">http://think.zionsdirect.com/?p=12722</guid>
		<description><![CDATA[<p align=center><iframe width="640" height="360" src="http://www.youtube.com/embed/ZYq9WSax940" frameborder="0" allowfullscreen></iframe></p>
<br />

In this interview, Kevin Mikan of Western National Trust Company explains why it is necessary for business owners to have a succession plan. Find out how an exit strategy is just as much about planning for things to go right as it is trying to keep them from going wrong. <a href="http://think.zionsdirect.com/2012/02/18/business-succession-with-kevin-mikan/">Read More</a>]]></description>
			<content:encoded><![CDATA[<p align=center><iframe width="640" height="360" src="http://www.youtube.com/embed/ZYq9WSax940" frameborder="0" allowfullscreen></iframe></p>
<p></p>
<p>In this interview, Kevin Mikan of Western National Trust Company explains why it is necessary for business owners to have a succession plan. Find out how an exit strategy is just as much about planning for things to go right as it is trying to keep them from going wrong.</p>
]]></content:encoded>
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		<title>Vote for the Weekly Cartoon</title>
		<link>http://think.zionsdirect.com/2012/02/17/vote-for-the-weekly-cartoon-122/</link>
		<comments>http://think.zionsdirect.com/2012/02/17/vote-for-the-weekly-cartoon-122/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 03:35:05 +0000</pubDate>
		<dc:creator>Russell Fisher</dc:creator>
				<category><![CDATA[Cartoons]]></category>
		<category><![CDATA[weekly poll]]></category>

		<guid isPermaLink="false">http://think.zionsdirect.com/?p=12795</guid>
		<description><![CDATA[<a href="http://think.zionsdirect.com/2012/02/17/vote-for-the-weekly-cartoon-122/"><img src="http://think.zionsdirect.com/wp-content/uploads/2010/02/cartoon-vote.jpg" alt="" /></a><br /> <a href="http://think.zionsdirect.com/2012/02/17/vote-for-the-weekly-cartoon-122/">Read More</a>]]></description>
			<content:encoded><![CDATA[Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
]]></content:encoded>
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		<title>Zions Direct Announces FDIC-Insured CD Auction Results</title>
		<link>http://think.zionsdirect.com/2012/02/16/zions-direct-announces-fdic-insured-cd-auction-results-42/</link>
		<comments>http://think.zionsdirect.com/2012/02/16/zions-direct-announces-fdic-insured-cd-auction-results-42/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 19:21:04 +0000</pubDate>
		<dc:creator>Russell Fisher</dc:creator>
				<category><![CDATA[Fixed Income]]></category>
		<category><![CDATA[Market Snapshot]]></category>
		<category><![CDATA[CD Auctions]]></category>
		<category><![CDATA[FDIC-insured CD auctions]]></category>
		<category><![CDATA[FDIC-insured certificates of deposit]]></category>
		<category><![CDATA[fixed income]]></category>
		<category><![CDATA[market snapshot]]></category>
		<category><![CDATA[Zions Direct]]></category>

		<guid isPermaLink="false">http://think.zionsdirect.com/?p=12703</guid>
		<description><![CDATA[In auctions closed from February 8, 2012 to February 14, 2012, investors purchasing FDIC-insured CDs in the auctions received average yields 0.47 percentage points, or 47 basis points, higher than average yields on similar CDs. <a href="http://think.zionsdirect.com/2012/02/16/zions-direct-announces-fdic-insured-cd-auction-results-42/">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><em>Results for Auctions of FDIC-insured Certificates of Deposit through February 14, 2012</em><br />
</br><br />
SALT LAKE CITY – February 16, 2012 – <a href="http://www.zionsdirect.com/">Zions Direct</a>, the online broker-dealer that allows its customers to purchase FDIC &#8211; insured Certificates of Deposit in its daily web-based auctions, announces its weekly auction results. In auctions closed from February 8, 2012 to February 14, 2012, investors purchasing FDIC-insured CDs in the auctions received average yields 0.47 percentage points, or 47 basis points, higher than average yields on similar CDs as reported in Informa Research Services Top 50 National APYs, February 14, 2012.<br />
</br><br />
Zions Direct regularly publishes data from CDs auctioned at <a href="http://www.auctions.zionsdirect.com/">Zions Direct Auctions</a> compared against similar securities offered in the marketplace in their Market Snapshot. Since February 2007, Zions Direct has auctioned over 1.1 billion dollars in more than 4,000 fixed-income auctions.<br />
</br><br />
ZIONS DIRECT AUCTIONS MARKET SNAPSHOT<br />
</br><br />
<em>FDIC-Insured Certificate of Deposit Data</em>*<br />
</br></p>
<table border="0" width="95%">
<tr>
<td>&nbsp;</td>
<td>1 Mo</td>
<td>2 Mo</td>
<td>3 Mo</td>
<td>6 Mo</td>
<td>9 Mo</td>
<td>1 Yr</td>
</tr>
<tr>
<td>Zions Direct Auction CDs</td>
<td>0.90%</td>
<td>0.56%</td>
<td>0.64%</td>
<td>0.76%</td>
<td>0.65%</td>
<td>0.66%</td>
</tr>
<tr>
<td>Informa Top 50 National APYs</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>
<table frame="below">
<tr>
<td>0.13%</td>
</tr>
</table>
</td>
<td>
<table frame="below">
<tr>
<td>0.21%</td>
</tr>
</table>
</td>
<td>&nbsp;</td>
<td>
<table frame="below">
<tr>
<td>0.30%</td>
</tr>
</table>
</td>
</tr>
<tr>
<td>&nbsp;</td>
</tr>
<tr>
<td><strong>Zions Direct / National APY Difference</strong></td>
<td><strong>&nbsp;</strong></td>
<td><strong>&nbsp;</strong></td>
<td><strong>0.51%</strong></td>
<td><strong>0.55%</strong></td>
<td><strong>&nbsp;</strong></td>
<td><strong>0.36%</strong></td>
</tr>
</table>
<p>Total Average Difference (basis points): 47</p>
<p></br><br />
For more information on Zions Direct and the Market Snapshot go to <a href="http://www.zionsdirect.com/">zionsdirect.com</a> to sign up to receive the free weekly newsletter or visit <a href="http://think.zionsdirect.com">think.zionsdirect.com</a> to view a Market Snapshot archive.<br />
</br><br />
THE INFORMATION INCLUDED IS NOT INTENDED TO SERVE AS THE BASIS FOR INVESTMENT DECISIONS. PAST PERFORMANCE IS NOT AN INDICATION OF FUTURE RESULTS.<br />
</br><br />
*<em>See Additional Disclaimer for data source information.</em><br />
</br><br />
<strong>About Zions Direct</strong><br />
</br><br />
Zions Direct is a broker-dealer that specializes in offering securities for self-directed and fixed income-focused investors. Zions Direct allows retail investors to buy FDIC-insured certificates of deposit, corporate and municipal bonds, and other investment products through their web-based <a href="http://www.bondstore.com/">Bond Store</a> and auction platforms. In addition, clients can invest in stocks, mutual funds, and exchange-traded funds online or through a Zions Direct financial representative.<br />
</br><br />
Investment products and services offered through Zions Direct, member of <a href="http://www.finra.org/">FINRA</a>/<a href="http://www.sipc.org/">SIPC</a>, a non-bank subsidiary of Zions Bank are NOT insured by the FDIC or any federal or state governmental agency, are NOT deposits or other obligations of, or guaranteed by, Zions Bancorporation or its affiliates, and MAY be subject to investment risks, including the possible loss of principal value or amount invested. FDIC-insured CDs are insured up to $250,000 per individual account holder per bank.<br />
</br><br />
<strong>Additional Disclaimer</strong><br />
</br><br />
Zions Direct Auction CD yields are from auctions ending February 8, 2012 to February 14, 2012. A weighted average is calculated when multiple CDs of similar terms are sold through platform. FDIC-insured CDs with terms of 1 month are noted as 1 month; 2 months are noted as 2 months; 3 &#8211; 4 months are noted as 3 months; 5 &#8211; 7 months as 6 months; 8 &#8211; 10 months as 9 months; 11 &#8211; 17 months as 1 year; 18 &#8211; 29 months as 2 year; 48 &#8211; 71 months as 5 years.<br />
</br><br />
Top 50 National APYs &#8211; Top 50 U.S. bank and thrift holding companies by deposits. CD Rates Average APYs are based on certificate of deposit accounts for $25,000. Copyright 2012 Informa Research Services, Inc as a part of their Interest Rate Review – Retail. Report dated February 14, 2012.</p>
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		<title>Retirement Planning with Kevin Mikan</title>
		<link>http://think.zionsdirect.com/2012/02/16/retirement-planning-with-kevin-mikan/</link>
		<comments>http://think.zionsdirect.com/2012/02/16/retirement-planning-with-kevin-mikan/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 16:00:02 +0000</pubDate>
		<dc:creator>Zions Direct</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[individual]]></category>
		<category><![CDATA[retirement]]></category>
		<category><![CDATA[saving]]></category>
		<category><![CDATA[small business owner]]></category>

		<guid isPermaLink="false">http://think.zionsdirect.com/?p=12691</guid>
		<description><![CDATA[<p align=center><iframe width="640" height="360" src="http://www.youtube.com/embed/wulLRZLuXbo" frameborder="0" allowfullscreen></iframe></p>
<br />

Kevin Mikan of Western National Trust Company discusses four important considerations for individuals and small business owners in this interview about retirement planning. Learn how saving more and early can contribute to a successful retirement. <a href="http://think.zionsdirect.com/2012/02/16/retirement-planning-with-kevin-mikan/">Read More</a>]]></description>
			<content:encoded><![CDATA[<p align=center><iframe width="640" height="360" src="http://www.youtube.com/embed/wulLRZLuXbo" frameborder="0" allowfullscreen></iframe></p>
<p></p>
<p>Kevin Mikan of Western National Trust Company discusses four important considerations for individuals and small business owners in this interview about retirement planning. Learn how saving more and early can contribute to a successful retirement.</p>
]]></content:encoded>
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		<title>Heard Off The Street: Dealing with Dividends</title>
		<link>http://think.zionsdirect.com/2012/02/15/heard-off-the-street-dealing-with-dividends/</link>
		<comments>http://think.zionsdirect.com/2012/02/15/heard-off-the-street-dealing-with-dividends/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 19:00:37 +0000</pubDate>
		<dc:creator>Investment Strategy Group</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[dividends]]></category>
		<category><![CDATA[earnings]]></category>
		<category><![CDATA[index]]></category>
		<category><![CDATA[reinvestment]]></category>
		<category><![CDATA[shareholders]]></category>
		<category><![CDATA[stocks]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://think.zionsdirect.com/?p=12684</guid>
		<description><![CDATA[Dividends really captured headlines last year as dividend-paying companies outperformed non-dividend-paying companies. In fact, the 100 highest dividend-yielding (dividends divided by price) companies in the S&#038;P 500 Index, were up almost 9% last year versus the overall index’s 2% gain.. <a href="http://think.zionsdirect.com/2012/02/15/heard-off-the-street-dealing-with-dividends/">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><em>The Investment Strategy Group of Contango Capital Advisors provides regular updates on economic and financial conditions. This week, we examine the relative merits of investing in companies whose stock pays high dividends and those that demonstrate a pattern of increasing dividends.</em>
</p>
<p>Dividends really captured headlines last year as dividend-paying companies outperformed non-dividend-paying companies. In fact, the 100 highest dividend-yielding (dividends divided by price) companies in the S&#038;P 500 Index, were up almost 9% last year versus the overall index’s 2% gain.
</p>
<p>But, although high dividends have their allure for shareholders, companies that pay out such dividends typically distribute a large percentage of their earnings to shareholders, subtracting from the funds available for reinvestment. These companies tend to be relatively mature, mainly consisting of utility, telecommunication and consumer staples companies. Investing only in them would not result in a diversified portfolio. However, dividends do play an important role for many investors.
</p>
<p>One way to determine how much of a company’s revenue is going to dividends is by calculating the percentage of earnings paid to shareholders (the payout ratio). For example, a company with $100 million in annual profits and a 25% payout ratio would distribute $25 million in dividends to shareholders. In general, dividend-paying stocks are particularly attractive now because the payout ratios of S&#038;P 500 companies are near an all-time low of 29% versus their 20-year historical average of 40%. These low payout ratios indicate room for future dividend increases.
</p>
<p><strong>Magnifying the Power of Compounding</strong>
</p>
<p>We believe that dividends can be a key component of total return and so focus on companies that are able to increase dividends as the company grows and companies that have room to increase their payout ratios over time. Since 1990, dividends have represented roughly 30% of investors’ total return, with capital appreciation accounting for the balance. Since 1930, dividends have represented almost half of total returns. Although capital appreciation typically grabs the spotlight, dividends should not go unnoticed. For investors who reinvest dividends that increase every year, the power of compounding is magnified.
</p>
<p>The type of company that tends to be able to increase dividends varies with the market environment. Financial companies were once the darlings of the dividend world. After cutting or halting dividends beginning in 2008, financial companies are once again expected to increase dividends, assuming regulators give them the green light. The technology sector not only has the lowest dividend yields, but is also in a good position to pay shareholders higher dividends. They just have to shake off the stigma that growth companies do not distribute dividends. Even Apple, a company with almost $100 billion in cash, is hinting at paying a dividend.
</p>
<p><strong>Cash Buildup</strong>
</p>
<p>Since the financial crisis, companies have been building up cash on their balance sheets. According to the Federal Reserve, non-financial corporate businesses held a record $2.1 trillion in cash in the third quarter of 2011. Companies have many options with regard to their excess cash, such as reinvesting (R&#038;D and hiring) or making acquisitions.
</p>
<p>There are also a couple of ways to return value to shareholders. One is through repurchasing stock: When a company buys back its stock, it reduces the number of outstanding shares, thereby increasing earnings per share. A second is paying a dividend, a far more common practice than repurchasing stock. Johnson &#038; Johnson, for example, has increased dividends every year for the last 49 years. Consistently increasing a dividend every year can also be a sign of confidence in a company’s prospects. Paying consistent dividends also compels the company to demonstrate a measure of financial discipline. For management, that means maintaining a tricky balance between returning value to shareholders and reinvesting in the company’s future.
</p>
<p>As an investor, you likely have your own tricky balance to maintain – that between income generation and potential growth. A single investment rarely addresses both these goals. The first may require reliable dividend-paying stocks that are not likely to experience much growth. The second may entail taking on more risk in order to obtain the potential for appreciation that you seek.
</p>
<p>To arrive at the mix most appropriate to your situation requires careful consideration of your financial needs and aspirations together with your willingness and ability to take on risk. Before you commit to any investment, make sure you understand both its potential drawbacks and benefits – as well as its appropriate role and weight within your total portfolio.
</p>
<p></p>
<p><em>This article was prepared by Contango Capital Advisor’s Investment Strategy Group. Contango Capital Advisors is an affiliate of Zions Direct.</em><br />
</p>
<hr />
<br />
<small>IMPORTANT NOTE: Wealth management services are offered through Contango Capital Advisors, Inc. (Contango), a registered investment adviser and a nonbank subsidiary of Zions Bancorporation. Investments are not insured by the FDIC or any federal or state governmental agency, are not deposits or other obligations of, or guaranteed by, Zions Bancorporation or its affiliates, and may be subject to investment risks, including the possible loss of principal value of the amount invested. Some representatives of Contango are also registered representatives of Zions Direct, which is a member of FINRA/SIPC and a nonbank subsidiary of Zions Bank. Employees of Contango are shared employees of Western National Trust Company (WNTC), a subsidiary of Zions Bank and an affiliate of Contango. CCA0212-0018<small></p>
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		<title>Zions Direct Announces Corporate Bond Auction Results</title>
		<link>http://think.zionsdirect.com/2012/02/15/zions-direct-announces-corporate-bond-auction-results-44/</link>
		<comments>http://think.zionsdirect.com/2012/02/15/zions-direct-announces-corporate-bond-auction-results-44/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 15:00:34 +0000</pubDate>
		<dc:creator>Russell Fisher</dc:creator>
				<category><![CDATA[Fixed Income]]></category>
		<category><![CDATA[Market Snapshot]]></category>
		<category><![CDATA[bond auctions]]></category>
		<category><![CDATA[corporate bond auctions]]></category>
		<category><![CDATA[corporate bonds]]></category>
		<category><![CDATA[fixed income]]></category>
		<category><![CDATA[market snapshot]]></category>
		<category><![CDATA[Zions Direct Auctions]]></category>

		<guid isPermaLink="false">http://think.zionsdirect.com/?p=12673</guid>
		<description><![CDATA[In auctions closed from February 6, 2012 to February 10, 2012, investors purchasing corporate bonds in the auctions received average taxable yields 0.34 percentage points, or 34 basis points, higher than comparable bonds. <a href="http://think.zionsdirect.com/2012/02/15/zions-direct-announces-corporate-bond-auction-results-44/">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><em>Auctions of Corporate Bonds for week ending February 10, 2012</em></p>
<p>SALT LAKE CITY – <a href="http://www.zionsdirect.com/">Zions Direct</a>, the online broker-dealer that allows its customers to purchase corporate bonds in its daily web-based auctions, announces its weekly auction results. In auctions closed from February 6, 2012 to February 10, 2012, investors purchasing corporate bonds in the auctions received average taxable yields 0.34 percentage points, or 34 basis points, higher than comparable bonds reported in FINRA’s Trade Reporting and Compliance Engine (TRACE).</p>
<p>Zions Direct, in conjunction with BondDesk Group LLC, regularly publishes a Market Snapshot for investors to help understand the current bond market, summarizing current weighted-average yields of investment-grade municipal and corporate bonds. Findings are compared against similar securities auctioned at <a href="http://www.auctions.zionsdirect.com/">Zions Direct Auctions</a>. Since February 2007, Zions Direct has auctioned over 1.1 billion dollars in more than 4,000 fixed-income auctions.<br />
<br /></br><br />
ZIONS DIRECT / BONDDESK® MARKET SNAPSHOT</p>
<p><em>Corporate Bonds’ Average Yields Trade Data (source: FINRA’s TRACE)</em></p>
<table border="0" width="95%">
<tr>
<td>&nbsp;</td>
<td>2011 &ndash; 2012</td>
<td>2012</td>
<td>2013</td>
<td>2014</td>
<td>2016</td>
<td>2018</td>
<td>2021</td>
</tr>
<tr>
<td>Rating</td>
<td><9mo</td>
<td>1 yr</td>
<td>2 yr</td>
<td>3 yr</td>
<td>5 yr</td>
<td>7 yr</td>
<td>10 yr</td>
</tr>
<tr>
<td>AAA</td>
<td>0.38%</td>
<td>0.41%</td>
<td>0.40%</td>
<td>1.86%</td>
<td>1.77%</td>
<td>2.19%</td>
<td>2.14%</td>
</tr>
<tr>
<td>AA</td>
<td>0.26%</td>
<td>0.52%</td>
<td>0.97%</td>
<td>1.23%</td>
<td>2.30%</td>
<td>3.22%</td>
<td>3.70%</td>
</tr>
<tr>
<td>A</td>
<td>0.61%</td>
<td>0.73%</td>
<td>1.22%</td>
<td>2.02%</td>
<td>2.42%</td>
<td>3.55%</td>
<td>3.47%</td>
</tr>
<tr>
<td>BBB</td>
<td>0.76%</td>
<td>1.55%</td>
<td>1.92%</td>
<td>2.73%</td>
<td>3.31%</td>
<td>4.05%</td>
<td>4.31%</td>
</tr>
</table>
<p></br><br />
<em>Corporate Bond Auction Comparison Data (auction data from auctions.zionsdirect.com)</em></p>
<table border="0" width="95%">
<tr>
<td>Issuer</td>
<td>Term</td>
<td>Rating</td>
<td>Auction Yield</td>
<td>TRACE</td>
<td>Difference</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>Avg Yield</td>
<td>(basis points)</td>
</tr>
<tr>
<td>General Electric Capital Corp</td>
<td>1 Month</td>
<td>AA</td>
<td>1.03%</td>
<td>0.26%</td>
<td>77</td>
</tr>
<tr>
<td>Pepsico Inc</td>
<td>3 Month</td>
<td>A</td>
<td>0.98%</td>
<td>0.61%</td>
<td>37</td>
</tr>
<tr>
<td>John Deere Capital Corp</td>
<td>8 Month</td>
<td>A</td>
<td>0.95%</td>
<td>0.61%</td>
<td>34</td>
</tr>
<tr>
<td>Kellogg Co</td>
<td>13 Month</td>
<td>BBB</td>
<td>0.87%</td>
<td>1.55%</td>
<td>-68</td>
</tr>
<tr>
<td>Commonwealth Edison</td>
<td>1 Month</td>
<td>BBB</td>
<td>1.46%</td>
<td>0.76%</td>
<td>70</td>
</tr>
<tr>
<td>General Electric Cap (FDIC Ins)</td>
<td>4 Month</td>
<td>AA</td>
<td>0.98%</td>
<td>0.26%</td>
<td>72</td>
</tr>
<tr>
<td>Wells Fargo Corp / Golden West</td>
<td>8 Month</td>
<td>A</td>
<td>1.13%</td>
<td>0.61%</td>
<td>52</td>
</tr>
<tr>
<td>Clorox Company</td>
<td>13 Month</td>
<td>BBB</td>
<td>1.18%</td>
<td>1.55%</td>
<td>-37</td>
</tr>
<tr>
<td>Goldman Sachs (FDIC Ins)</td>
<td>1 Month</td>
<td>AA</td>
<td>0.80%</td>
<td>0.26%</td>
<td>54</td>
</tr>
<tr>
<td>BB&#038;T Corporation</td>
<td>5 Month</td>
<td>A</td>
<td>0.91%</td>
<td>0.61%</td>
<td>30</td>
</tr>
<tr>
<td>Botting Group LLC / Pepsi BG</td>
<td>9 Month</td>
<td>A</td>
<td>0.98%</td>
<td>0.73%</td>
<td>25</td>
</tr>
<tr>
<td>Oracle Corp</td>
<td>14 Month</td>
<td>A</td>
<td>0.93%</td>
<td>0.73%</td>
<td>20</td>
</tr>
<tr>
<td>Walt Disney Company</td>
<td>1 Month</td>
<td>A</td>
<td>0.80%</td>
<td>0.61%</td>
<td>19</td>
</tr>
<tr>
<td>John Deere Capital (FDIC Ins)</td>
<td>4 Month</td>
<td>AA</td>
<td>0.85%</td>
<td>0.26%</td>
<td>59</td>
</tr>
<tr>
<td>Deutsche Bank AG London</td>
<td>11 Month</td>
<td>A</td>
<td>1.50%</td>
<td>0.73%</td>
<td>77</td>
</tr>
<tr>
<td>Analog Devices</td>
<td>2.5 Year</td>
<td>A</td>
<td>2.15%</td>
<td>1.22%</td>
<td>93</td>
</tr>
<tr>
<td>Oneok Partners LP</td>
<td>2 Month</td>
<td>BBB</td>
<td>1.35%</td>
<td>0.76%</td>
<td>59</td>
</tr>
<tr>
<td>Prudential Financial Inc</td>
<td>7 Month</td>
<td>BBB</td>
<td>1.11%</td>
<td>0.76%</td>
<td>35</td>
</tr>
<tr>
<td>Target Corp</td>
<td>11 Month</td>
<td>A</td>
<td>0.93%</td>
<td>0.73%</td>
<td>20</td>
</tr>
<tr>
<td>Dr Pepper Snapple Group, Inc</td>
<td>14 Month</td>
<td>BBB</td>
<td>1.00%</td>
<td>1.55%</td>
<td>-55</td>
</tr>
<tr>
<td><strong>Average Difference</strong></td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td><strong>34</strong></td>
</tr>
</table>
<p></br><br />
For more information on Zions Direct and the BondDesk Market Snapshot go to <a href="http://www.zionsdirect.com/">zionsdirect.com</a> to sign up to receive the free weekly newsletter or visit <a href="http://www.think.zionsdirect.com/">think.zionsdirect.com</a> to view a Market Snapshot archive.</p>
<p>THE INFORMATION IN THE MARKET SNAPSHOT IS NOT INTENDED TO SERVE AS THE BASIS FOR INVESTMENT DECISIONS. PAST PERFORMANCE IS NOT AN INDICATION OF FUTURE RESULTS.<br />
<br /></br><br />
<strong>About Zions Direct</strong></p>
<p>Zions Direct is a broker-dealer that specializes in offering securities for self-directed and fixed income-focused investors. Zions Direct allows retail investors to buy FDIC-insured certificates of deposit, corporate and municipal bonds, and other investment products through its web-based <a href="http://www.bondstore.com/">Bond Store</a> and auction platforms. In addition, clients can invest in stocks, mutual funds, and exchange-traded funds online or through a Zions Direct financial representative.<br />
<br /></br><br />
<strong>About BondDesk Group LLC</strong></p>
<p>BondDesk Group LLC is a financial technology firm, providing enterprise-wide fixed income solutions to many of the top broker-dealers in North America. The BondDesk Alternative Trading System (ATS), run by BondDesk Trading LLC, connects broker-dealers through a centralized marketplace by offering a diverse pool of liquidity for odd-lot fixed income securities in multiple asset classes. The BondDesk ATS executes over 20,000 transactions per day by providing 2,000 broker-dealers access to 35,000 live and executable offerings from over 100 premier fixed income dealers. In addition, BondDesk Group is a leading provider of innovative fixed income wealth management solutions, advisor workstations and fixed income analytical tools and applications.<br />
<br /></br><br />
<strong>Market Snapshot Information Disclaimer</strong></p>
<p>TRACE bond trade data displayed as weighted average yield. Corporate bond information from FINRA&#8217;s Trade Reporting and Compliance Engine (TRACE) as of February 10, 2012. The Trade Data was developed by BondDesk Group based on trade reporting information from TRACE, and excludes transactions in callable and floating-rate coupon bonds. Auction information from auctions.zionsdirect.com as of February 10, 2012. The aggregate rating for each bond is based on average ratings from Moody’s and S&#038;P (when available). </p>
<p>Although information in this Market Snapshot is believed to be reliable, Zions Direct and BondDesk make no express or implied warranties of any kind regarding this information, including as to its accuracy or completeness. Auction data excludes bonds in undersubscribed auctions. Any specific weekly results may be heavily influenced by large, atypical volatility, trade volume, or other unusual investing events.</p>
<p>Terms are defined as follows: < 9 months = anything up to .75 years to maturity; 1 year = anything greater than 0.75 years up to 1.5 years to maturity; 2 years = anything greater than 1.5 years up to 2.5 years to maturity; 3 years = anything greater than 2.5 years up to 4 years to maturity; 5 years = anything greater than 4 years up to 6 years to maturity; 7 years = anything greater than 6 years up to 8.5 years to maturity; 10 years = anything greater than 8.5 years up to 11.5 years to maturity.</p>
<p>Investment products and services offered through Zions Direct, member of <a href="http://www.finra.org/">FINRA</a>/<a href="http://www.sipc.org/">SIPC</a>, a non-bank subsidiary of Zions Bank are NOT insured by the FDIC or any federal or state governmental agency, are NOT deposits or other obligations of, or guaranteed by, Zions Bancorporation or its affiliates, and MAY be subject to investment risks, including the possible loss of principal value or amount invested. </p>
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