Author Archives: Jamison Yardley

For years, Zions Direct has been a leader in offering corporate bonds to retail customers at institutional prices. This week, Zions Direct has expanded that approach with the announcement of their first auction of secondary market corporate bonds. This innovative approach to selling corporate bonds allows retail and institutional investors to set the yield through a competitive bidding process, in contrast to the typical approach in which a broker/dealer sets the offering yield. Read More