Zions Bank has won the 2009 Model Bank Award in the category of online account opening from the research and consulting firm Celent. The award was presented at Celent Innovation and Insight Day on June 3 in New York City.
In early 2008, Celent launched its annual Model Bank 2009 award nomination process aimed at answering the question: “What would it look like for a bank to do everything right with today’s technology?” In winning this award, Zions Bank is among 18 financial institutions from across the globe recognized as industry leaders for their best online and technology practices.
Zions Bank’s case study for online account opening is featured in Celent’s 2009 Model Bank Report, available at www.celent.com.
Even in the midst of a challenging economic environment, Zions Bank saw its online account application completion rate increase by 74 percent, while online deposits also increased by 25 percent year-over-year. The bank’s technological improvements not only have enhanced the client experience, they have also helped the company reduce costs and maintain a consistent level of service.
“At a time when customers are more discerning than ever about their bank’s online interface and capabilities, it is rewarding to know we earned international recognition for our efforts to improve the quality of the account opening process for our clients,” said Carl Snyder, director of Zions Internet Banking.
“Celent is pleased to present Zions Bank with this award,” said Jacob Jegher, senior analyst in Celent’s banking group, and author of the report. “Among many excellent nominations this year, Zions was selected for its increased account opening completion rate, improved online funding and enhanced technology.”
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